WHAT'S IN A NAME?

Pro Hac Vice roughly translates from Latin to “for this occasion.” Drawing inspiration from our founder’s background as a lawyer, it’s actually a legal term of art. We’ll leave you to google the boring stuff, but we loved the idea of how the phrase “for this occasion” aligned with our greatest passion - which is to make clothing that petite women will be excited to wear. We view dressing as one of the greatest forms of self-expression and that any “occasion" is worth dressing up for (whatever that means to you). Additionally, we're creating sophisticated and modern clothing for the petite woman of today and seek to cast off the outdated and often negative connotations associated with the petite clothing market.